The new year has begun and that means it’s time to set myself some goals. I thought about this quite a bit, because it’s easy to get “carried away” and come up with bad goals. Good goals are SMART – Specific, Measurable, Achievable, Relevant, and Time-Bound.
With that in mind, and recalling the overall purpose of my efforts, I decided that I’d like to achieve growth for my blogs and youtube channel in 2015: provide more and better content to more readers and viewers. This doesn’t necessarily mean that I also want to increase revenue, though it is obviously directly related to revenue. I am basically looking for measures by which I can judge the “quality” of my products.
As a note, I will set myself a “lower” and a “pie in the sky” goal.
Blog Pageviews: Lower: 7500/month; Pie-in-the-Sky: 10,000/month.
By the end of 2015, I’d like to grow the increase monthly readership across all my blogs to at least 7500 pageviews a month; 10000 being the higher goal. I don’t feel confident that I can grow another metric reliably (facebook page likes, twitter followers). That might come later; for now my main traffic source is Google. The amount of pageviews I get is directly linked to page ranking, and to links from other sites (which, again, also helps pagerank).
For comparison: The monthly average in 2014 was 4719, up from 3249 in 2013.
Youtube Subscribers: Lower: 150, Pie-in-the-Sky: 500.
On YouTube, on the other hand, subscribers to one’s channel are a direct measure of how successful one is. There are also video views, but I feel that subscribers are the foundation of a “community”. As I write this, I have 69 subscribers; I felt that 100 as a goal is too low; it’s a challenge either way but 100 makes no great difference. 150 will be quite difficult. 500 is very hard, and if I get to 500 it is a major success.For comparison: 68 subscribers at the end of 2014, up from 50 at the end of 2013.In addition, I am assuming that video views to subscribers will continue to stay at a 300:1 ratio. This is just an estimate that I’d like to check in a year, and not a goal.